Jersey City?! Why Jersey City?

Well, we're New Yorkers. And like most New Yorkers our thoughts eventually turn to the concept of space (or the lack thereof). So, after over 11 years in Chelsea (8 on W19th and 3+ on W25th) we decided to go to the far, far Westside -- Jersey City, NJ. We found the space we wanted, a great neighborhood and fantastic views of the Manhattan skyline -- all only 15 minutes from mid-town.

We are located in The Powerhouse Arts District which is comprised of blocks of former warehouses. In fact, our building, 150 Bay Street, is the former headquarters and warehouse for A&P built in 1908.


But What if We Need To See You??
Although we have worked "virtually" with most, if not all, of our clients for years now -- through our online client production sites (where work is viewed and technology tested), email, ftp and voice -- we always welcome face-to-face meetings.

We are only 15 minutes from mid-town, centrally located between the Exchange Place and Grove Street Path stations (2 blocks away on either side of us). We can also reach you (and you can reach us) by car, bus, ferry or water taxi.


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About The Powerhouse Arts District
The industrial and commercial activity in the 11 block area now known as the Powerhouse Arts District was significant, not only to the Jersey City economy, but also to the regional and national economy, from the post- Civil War period until the Great Depression. The district was tied to the Pennsylvania Railroad yards to the north by railroad spurs; the remnants of which can still be seen.

In the district's heyday, some of the world's largest manufacturers, wholesalers and retailers built here. Lorillard Tobacco, Butler Brothers (suppliers for the Five & Dime chain stores), and The Great Atlantic & Pacific Tea Co. built their headquarters at 150 Bay Street in 1908.

Over the years, the warehouses and railroad lines fell into disuse. The buildings were eventually converted into storage and other light industrial uses; however, the warehouse district remains largely intact. When zoning was codified, the district was given the designation "Intensive Industrial", reflecting its current use.

In the mid-1980s artists began moving into the area, attracted by its proximity to New York City as well as the availability of loft spaces at low rents.

In 1992 the owner of 111 First Street applied for and received a variance from the industrial zoning to formally allow work-only artist studios and in the mid-1990s a formal designation of an arts district began.


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